Well this is just as easy as posting to Facebook, right? Wrong! It’s not just a matter of creating good content, it’s also getting it out to the people you want to see it. You have to find your target audience. The people out there that are actually looking for what you provide to them. This is known as Target Marketing, and it’s a common practice, even in regular advertising on the street.
Social Media Marketing
Posting ads and other content to websites like Facebook, Twitter, Instagram and other social media websites is a great way to draw attention to your business. It is also a great way to determine who is actually interested in your business. You can put your business out there in many ways with it, and the people that want to buy from you, or use your services will flock to you. This is of course given that you post something that interests them. If you post nothing but ads then your possible customers will ignore you like you’re the plague.
Discounts can drive traffic to your business, but don’t forget to share with your audience. For instance, if you deliver pool water, you may wish to feature a post about caring for a pool. Or if you clean carpets, you might link to a manufacturers site blog regarding preventing carpet stains from becoming permanent blemishes to a rug
It’s also important to post at times when you know your target audience is online. If your target audience is asleep at three in the morning, then that is not the time to post your content. They may still see it but it is unlikely if they have a busy Facebook or Instagram feed. Continue reading “Promoting Your Business Online”